Active Lifestyle Fashion Photographer

Lifestyle photography of a woman in FALKE cycling gear, featuring an olive green jersey and shorts.

Studio photography for Swagg Studio showcasing stylish men's fashion apparel.

Retro Tokyo Pack: People in red and white tracksuits at a table. Gel-Quantum Infinity Jin sneakers.

Professional sports photography capturing runners in Asics Gel-Kinsei running shoes and activewear.

Studio sports photography of rugby player Siya Kolisi in the official Nike Springbok jersey, for the South Africa rugby team.

Product photography of the stylish New Balance BB480 sneakers in cream and white.

Intro

About Casey

Casey Crafford is a Global Active Lifestyle & Commercial Photographer based in Cape Town, South Africa, with over 15 years of experience. He specialises in high-impact stills and video content, meeting the exacting standards of both Global Activewear Campaigns (ASICS, New Balance) and Major Series and Features (HBO, Netflix).

Known for an active, honest shooting style developed through extensive outdoor work, from solo climbing in the Cederberg to counter-poaching operations in the wildest African places, Casey nurtures a reliable and professional reputation on every set.

His comprehensive portfolio covers commercial content for leading brands across: football, running, cycling, yoga, track & field, hiking, camping, and trekking.

Intro

Services

Stills & Motion

Group workout with fitness equipment outdoors

STILLS PORTFOLIO

Casey has been shooting international editorial content for titles such as Men’s Health, Women’s Health and Runner’s World magazine since 2015. In 2019 Casey shot his first international commercial campaign for ASICS. He also directed his first brand film for financial investment firm Orange Potato Capital, to date producing multiple stills and motion campaigns for internationally recognised brands.

Paraglider soaring at sunset over scenic landscape by Cape Town photographer Casey Crafford

MOTION REEL

Services

New Work

CLIENT: Moonsport (SA Rugby)

Shot on location in Cape Town, South Africa.

Siya Kolisi points at the camera wearing a new Nike Springboks rugby jersey.

South Africa rugby team players in green and gold new Nike Springboks jerseys.

Damian Willemse wearing a new Nike Springboks rugby jersey.

South Africa rugby player Willie Le Roux wearing a new Nike Springboks rugby jersey holding Rhino rugby ball.

New Work

Clients

From local editorial titles such as Men’s Health Magazine to international brands like ASICS and New Balance. Casey continues to deliver genuine content with an adventurous spirit and a considered outcome.

Testimonials

“Working with Casey was an absolute pleasure. From the initial consultation aligning on the brand brief, to the final delivery of images and video, the entire process was seamless and professional.

Casey and his team brought the New Balance vision to life with creativity, precision, and an incredible eye for detail. Their ability to understand the brand and translate it visually exceeded my expectations.

The quality of his work is outstanding, and he delivered everything on time and within budget. I wouldn’t hesitate to work with him again and highly recommend his services.”

Angie Austin

Marketing Manager New Balance South Africa

“I’ve personally worked with Casey on multiple photography projects in Japan, Europe and South Africa for multiple clients including ASICS Corporation and FALKE and appreciate his work ethic and commitment to deliver exceptional quality work. When the opportunity arises again I will work with him again without any hesitation!”

Malherbe Pelser

Chief Executive Officer All These Things

“Casey is highly professional and creative, he delivers stunning visuals that exceed expectations! Always a pleasure working with him on stills or moving image productions.”

Cornie Le Roux

International Producer Bobbie And Brink

“Casey’s work is truly incredible, consistently delivering amazing results. Beyond his immense talent, he’s easy to work with, making the entire content process with him stress-free. He’s honestly someone you can always count on. Highly recommend!”

Sureine van der Merve

Freelance Content Manager & Art Director at FALKE KGaA

Brands I’ve worked with.

Clients

portfolio

Portfolio Shortcuts

Download a PDF version of each Portfolio.

Cricketer wearing helmet during a match preparation

Sport

Group kayaking through scenic rocky waterway adventure

Lifestyle

Studio

Man examining apple in orchard wearing hat

Commercial

Two children exploring nature in outdoor garden.

Kids

Adventure

Dramatic cloudy sky with sunlight breaking through

Reportage

Product

portfolio

Contact

Get in touch.

Email, call or connect on your favourite social platform.

Book a Discovery Call

casey@caseycrafford.com

@caseycraffordphoto

+2774 306 5120

Come behind the scenes with me on a Springbok shoo

@cheslinkolbe shot for Moonsport and SA Rugby on t

I’ve recently returned from a week in Pongola, KZN

Check out the great work @moonsport_ are doing wit

New work for @moonsport_ and Sanlam for the Sanlam

Hybrid shooting never looked so good.

First time travelling with the @pelican air game

Great day in and out shooting in Jozi. Thanks team

As a seasoned photographer with a 15-year internat

Follow @caseycraffordphoto

Contact

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Unless otherwise stated, all rights and any information which appears on this site belong to Casey Crafford. Any use by you of these photographs, images, marks, names and logos without express permission may constitute an infringement of the holders rights.